You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Examples of recent studies reveal the particular traffic which comes from mobile platform accounts clogs under 15% of the total visitors and it is rising. So, what does this mean for you? Well, it is a wake-up call if have not done anything to concentrate on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you reason to develop a mobile version of your website rrn your target audience to bear them connected, on the proceed!
What Should You Work?
For hooking in your web audience at large, you may have a different website for mobiles as well when it comes to desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But using a website developed for each single device and keeping them updated is a great ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying machines. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Site design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Website design?
Responsive Web Design large fad but a trend that existed for quite some time now. To put it simply, responsive design comes from a web layout wherein the content, images along with the other designing elements stay the same, but shrink immediately to adjust light and portable specific screen size. In responsive type, the content can be managed from one CMS and it is quick, easy and greatest solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is while the Adaptive designing steps through.
What is Adaptive Custom website?
Adaptive design is significantly newer concept in this is a. Essentially, this technique adapts to what is displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the notion that the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for internet is yet to become popular in the industry, however the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most advantageous. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to responsive designs
AWD can goof up an entire feel of their webpage if it isn’t backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it deliver in brand inconsistency and confuse your target audience when they see different interfaces on varying models.
So what’s The Bottomline?
While Responsive design can be the perfect solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is alot more user-focused. In years to come, more than 50% of broad users will use their mobile devices to surf the and hence it is prudent to blend adaptive web lay-out techniques with responsive elements to leverage broad visibility, engage whatever target visitors and leverage the conversion relation.
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